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| THE QUESTION TO BE ANSWERED. WHY SHOULD A CUSTOMER DO BUSINESS WITH YOUR CLIENT? (R-A-S-C-I-L FACTORS) |
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Reliability - years in business, experience, guarantees, bonded/insured, association/business group memberships. |
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Authorized Sales / Service - Brand names, national products & special authorization. |
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Special Features - Unique products or services exclusive to your business - specialties - slogans. |
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Complete Details of Service - Delivery, emergency service, hours of operation, payment options, products or services offered. |
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Illustrations - Photos - Emblems, logos, trade-marks, pictures, drawings |
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Location(s) & Area Served - pin-point location, cross streets, maps, directions, area covered by your service. |
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| Yellow Pages Development Institute |
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