HISPANIC MARKET AT A GLANCE: NATIONAL MARKET INFO GROWTH AFFLUENCE POPULATION HOUSEHOLD LANGUAGE USA Hispanics are growing in affluence: more $$ to spend with you Mean income of $44, 383 Disposable income UP $100 million every two weeks Net worth UP over 40% in last five years (versus 24% for total population) Consumer spending UP 30% in 6 years (vs. 24% amongst general population.) Marketing to them now will build a presence and business base that will grow with them! Hispanic consumers will be more educated and affluent In the U.S. Hispanic enrollment in schools increased by 60% in 2000 compared to 10 years before Hispanic students represent 15% of the total versus 11% in 1990 51.8% of Hispanic high school graduates had employment at the time of graduation compared to the U.S. average of 49.2% Hispanic annual buying power in the U.S. in 2004 was $686.3 billion and expected to grow to $922.3 billion by 2009 (+34%) In 1999 Hispanic median household income in the U.S. was $33,676 In 2000 average annual expenditures for Hispanic households was $38,549 almost equal to that of white households at $39,406 Between 2002 and 2007 growth in Hispanic purchasing power will be double that of non-Hispanics (59.5% vs. 26.8%) Hispanic home ownership is expected to reach 54% by 2007 Hispanic yearly disposable income in 2020 will reach $131,200 (82% relative to the total population)