LOCAL MARKET INFORMATION The Hispanic consumer is a critical market in New York     New Yorks’s Hispanic population 3.0 million in 2004 growing 3.5 million by 2010 (+17%)* 2.4 million / 732,000 households in 2004 (27% of the total)  and will increase to 2.7 million by 2010   BIGGER, YOUNGER HOUSEHOLDS Hispanics are nearly three times as likely to live in households of 5 or more (Hispanic households of 5 or more account for 19% of total households of 5 or more). Florida’s Hispanic median age is 10.5 years younger than White, Non-Hispanic. (Tampa’s Hispanic median age is 14.1 years younger than White, Non-Hispanics). 47% of Hispanic households in Tampa include children (Only 27% of U.S. Non-Hispanic households have children). HISPANIC WORKERS AND AFFLUENCE INCREASING DRAMATICALLY Hispanic workers in Florida will continue to increase dramatically (+52% from 1990 to 2000); In Tampa Hispanic workers increased 64% (Hispanics account for 10% of labor force in 2000). Hispanic consumers will be more educated and affluent. Tampa’s Hispanic school enrollment increased by 102% in 2000 compared to 10 years before. Hispanic students represent 13% of the total. Hispanic annual buying power in Florida in 2004 was $63.7 billion and expected to grow to $90.8 billion by 2009. In 1999 Hispanic median household income in Tampa was $37,406. Sources: U.S. Census Bureau; Selig Center for Economic Growth, The University of Georgia, May 2004 * HYP Network estimate