LOCAL MARKET INFORMATION The Hispanic consumer is a critical market in the Washington D.C. Metropolitan Area 710,496 residents, or 190,000 households 5.27% of the Washington Metropolitan Area population Includes District of Columbia (53,289), Maryland (262,351) and Virginia (394,856)* Washington DC Metropolitan Area Hispanic Population By 2010 expected to grow by 33.3% to nearly 947,500 (HYP Network estimate) By 2010 District of Columbia population will increase to 72,500, Virginia's 537,800 and Maryland's 337,200 (HYP estimate) By 2010 Prince William County population will increase to 64,400, Fairfax County's 216,200, Montgomery's 175,000 and Arlington County 50,900. (HYP estimate)   *2003, 2004 Estimates SPANISH SPEAKING CONSUMERS Hispanics are over three times as likely to live in households of 5 or more (Hispanic households of 5 or more account for 17% of total households of 5 or more). Washington’s Hispanic median age is 10.4 years younger than White, Non-Hispanics. 57% of Hispanic households in Washington DC include children (Only 35% of U.S. Non-Hispanic households have children). In the Washington DC metro area nearly 400,000 consumers are spanish speakers 34% speak spanish exclusively or primarily = 130,000 66% speak both spanish and english. = 262,000  Sources: U.S. Census Bureau PURCHASING POWER Hispanic workers in Northern Virginia will continue to increase dramatically (+79% from 1990 to 2000); In Washington DC Hispanic workers increased 62% (8% of labor force in 2000). The Washington Metropolitan Area is home to the wealthiest Hispanic market in the country with an average household income in excess of $51,000.00 (In 60 of the 84 Maryland zip codes). Washington DC’s Hispanic school enrollment increased by 94% in 2000 compared to 10 years before. $ 8 Billion in local Hispanic purchasing power (up 87% since 1990). District of Columbia $1.2 billion and expected to grow to $1.6 billion by 2009. Maryland: $5.9 billion, expected to grow to $8.5 billion by 2009. Virginia: $8.4 billion, expected to grow to $12.6 billion by 2009. Sources: U.S. Census Bureau; Selig Center for Economic Growth, The University of Georgia, May 2004